5 Top Strategies to Improve Your Digital Presence Online
Updated: Oct 8, 2019
The importance of having a strong digital presence in 2019 can’t be underestimated. As recently as 2010, having an online presence for business purposes amounted to simply having a website. Now, though, things couldn’t be more different. Whether you are a business, freelancer, or creative, having a strong digital presence means taking a multifaceted approach to marketing.
Optimize Your Digital Presence by Optimizing Your Website
It might sound old-school. However, having a well-optimized website in 2019 is still hugely important. Sales leads might find you or your brand on social media. However, leads will often only open dialogue with brands after checking their credentials against official business landing pages.
In a way, your website as the anchor for your digital presence online. With this in mind, always make sure that your website is compliant with all modern web design best practices.
- Ensure your website is mobile friendly and uses an intuitive user interface.
- Try to get website loading speeds down to 3-seconds or less.
- Incorporate interactive media into landing and content pages.
- Build trust by regularly adding new blog content, media, and client testimonials.
When optimizing a website, make sure to also use tools like heatmaps to track basic user behavior. This will allow you to identify where new leads originate. It will also allow you to identify what kinds of content your site visitors are most enthused by.
Plan Your Social Media Marketing Strategy
Establishing an online presence for businesses and personal marketing purposes will always involve using social media. However, it is important to select which social media platforms you use carefully.
Your target market might not use Twitter. Instead, they might use instant messaging platforms like Telegram and WhatsApp. Different social media trends might also vary by geographic location. When using social media to create your digital presence it is, therefore, important to research the interests and demographics of your target audience.
- Research what social media platforms your competitors and key influencers in your field of expertise are using.
- Attempt to discover what kind of content seems to enthuse your target audience.
- Keep your branding consistent across your website and all your social media platforms.
- Make sure that you update social media profiles regularly. Moreover, a part of your strategy, Moreover, always make sue to y follow, like, and comment on posts by key influencers in your area o expertise.
Most importantly of all, make sure to link anything you post on social media back to your website. This will increase the likelihood of you acquiring new leads.
Make Things Personal
Another way to fine-tune a person or businesses' digital presence online, is to link business social media accounts with personal accounts. This strategy won’t be right for everyone. However, consumers often have more trust in brands when they are transparent and easy to relate to on a personal level.
Embrace Trusted Third-Party Content Platforms
Did you know that YouTube is the world’s second-biggest search engine? Did you also know that more people now read blog posts on places like Medium than they do dedicated brand and business websites?
As of 2019, it has never been easier to syndicate content marketing media across several channels simultaneously. Doing so can turbocharge the visibility of brands. All that people looking at how to increase their online presence need to do is remember to brand syndicated content and add links back to business landing pages.
Use Popular Web Directories and Question and Answer Platforms
Have you claimed your business with Google yet? If not, now is the time to do so. Claiming your business with Google results in a free Google Maps listing. This in itself is fantastic for local SEO. Don’t just stop with Google, though.
As a rule, the more online business directories you list a business with, the more visible your digital presence will be online. At the same time, it can be a fantastic idea to occasionally lurk on question and answer platforms like Quora.
By answering real consumer questions on places like Quora, businesses can add all-important credibility to their brand. Even better, platforms like Quora allow users to share published answers on platforms like Twitter and Linkedin. Answering real questions from members of the public can, therefore, double as an effective way to curate new social media marketing content.